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Sunday, June 1, 2014
Some people find the push to excel from within themselves—no external motivators necessary. Professor Rosiane de Freitas is one such woman, constantly looking for a challenge, continually pushing herself to the limit. After earning her PhD in systems engineering and computing from the Federal University of Rio de Janeiro, she joined the Institute of Computing of the Federal University of Amazonas (ICOMP/UFAM), where she teaches and conducts research in combinatorial optimization and graph theory.

It was an interesting and inspiring experience to participate in the First International Women’s Hackathon in 2013. We were the only site in Brazil to field a team of young female university students. Ludymila, Mariane, Bruna, and Ingrid, undergraduate students in computer science and computer engineering at the Institute of Computing of the Federal University of Amazonas (ICOMP/UFAM), developed Mommy's BeneFIT: a mobile application aimed at keeping women physically fit during pregnancy.

Although it wasn’t easy to organize a competition of this magnitude, the assistance of people from Microsoft Research—especially Rane Johnson and Juliana Salles—and the support of colleagues at ICOMP/UFAM and such partner institutions as INdT-Manaus simplified the task. As did the strong interest and high motivation of the young women, who had to dedicate time to the competition amidst the demands of exams, other science projects, and a heavy class load. In addition, they had only limited experience with the development platform used in the competition.

Computer science and computer engineering undergrads at ICOMP/UFAM—Ingrid, Ludymila, Bruna, and Mariane—developed a mobile application to help women stay physically fit during pregnancy.

These intrepid young women shrugged off the obstacles, learning to manage their time and develop mobile apps for Windows Phone, identifying a suitable target app (one that was either unavailable on the market or whose current solution could be improved), learning about the target market, developing a functional app and testing it with users, and creating a promotional video that highlighted the best features of their solution. Thus, they played the roles of software engineers, software analysts, user experience designers, graphics designers, programmers, and marketing designers.

Read more: http://blogs.msdn.com/b/msr_er/archive/2014/04/18/inspiring-female-hackers-in-brazil.aspx

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